2026 Supply Chain Outlook Report
2026 Supply Chain Outlook Report
Only 6% of Shippers Have Full Supply Chain Visibility. Find Out What the Other 94% Are Missing
Source Logistics surveyed mid-market shippers across CPG, food and beverage, and retail to understand how the industry is navigating 2026. The 2026 Supply Chain Outlook covers four trends reshaping distribution strategy for the rest of the year.
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Four trends driving mid-market logistics decisions in 2026
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Proprietary survey data from CPG, food & bev, and retail shippers
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Covers nearshoring, visibility tech, omnichannel complexity, and service quality
Download the 2026 Supply Chain Outlook Report
6% of shippers report full supply chain visibility
94% had revenue impacts by supply chain disruption
72% say service matters more than price when choosing a 3PL
Four Trends Shaping Mid-Market Distribution in 2026
Each section pulls from Source Logistics' proprietary shipper survey and contextualizes findings against independent 2026 market data.
Trend 1: The Nearshoring Migration
43% of supply chain leaders plan to shift their footprint to the Americas in the next three years. Mexico manufacturing investment is at record levels. This section covers what that means for mid-market CPG and food and beverage brands managing cross-border inventory.
Trend 2: The Visibility Imperative
Data is no longer a value-add. It is the baseline expectation. Only 6% of businesses report full supply chain visibility today. This section covers what "glass-pipeline" visibility looks like in practice and what shippers are doing to close the gap.
Trend 3: Omnichannel Complexity and the Capacity Crunch
E-commerce now drives 70% of 3PL business. The average return rate is 24.5%. Brands shipping to retailers and consumers from the same inventory pool are facing a new set of operational demands. This section covers how mid-market brands are building fulfillment operations that handle both channels.
Trend 4: The Service Renaissance
72% of shippers now rank service above price. 34% cite poor service as the top reason a 3PL relationship fails. This section covers what the market swing back toward service quality means for how mid-market shippers evaluate and manage their 3PL partnerships.
About the Report
Source Logistics conducted a survey in Q4 2025 of customers and companies across manufacturing, retail, and high-growth CPG. Respondents ranged from fast-scaling challenger brands to established multinational manufacturers. This report synthesizes those findings with independent 2026 market data to outline four trends defining supply chain decisions through the rest of the year.
Ready to see where your supply chain stands?
Download the 2026 Supply Chain Outlook and benchmark your operations against mid-market shippers in CPG, food and beverage, and retail.